Smartplug
Zuli
︎︎︎Connected Home




I founded Zuli — a connected home company. In 2015, we launched the Zuli Smartplug, a simple device to control lights and appliances, monitor energy consumption, and sense user occupancy. 

As the head of product and technology, I led a multi-disciplinary team of engineers and designers to drive the product vision and strategy. I focused on all stages of development, from building our first hardware prototype, scaling manufacturing, developing IP, and managing our software releases to shaping the brand identity, design aesthetic, and the overall UX. 











Hardware Design
I led the design and manufacturing efforts for the Smartplug, managing various teams including the electrical/firmware engineering, external design firms, and the contract manufacturer.







iOS App
I was the product lead on the iOS App — the main interface for users to interact with the Smartplug. 



We formed partnerships with Nest (Google) and Philips to allow interoperability and to co-market products in retail stores. 





We pioneered in-room presence detection, enabling lights and devices to adapt as you entered a room, resulting in the award of four patents.






Packaging; OOBE
Every detail counts, starting from the moment the user unboxes the product.






CA ︎ AZ